Tuesday, August 26, 2008

What does the boob tube tell us about who we are?

In 13 minutes of TV commercials during the soap opera (telenovela) hour, the commercial breakdown was: 
Cat food: 1
Razors: 1
Life insurance: 1
Visa card: 2
Medicine: 2
Feminine products: 3
Commercial chains: 2 (Avon, Pizza Hut)
Cell phones: 2
House cleaning products: 2
Mouth care: 3
Hair: 4
Public service announcements: 6
TV shows: 8
And finally..... 
Food (with a noted focus on fiber to cure constipation):9

In summary: The national ad corps believe that hair, bowel movements, community events and what's next on TV are important to the women in this country

Missing from the usual US line-up:car commercials and pharmaceuticals

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